"A household residing in the northern part of London seeks an extraordinary and qualified educator to guide their most junior child on his initial journey to becoming an English gentleman."
Looking at this post, you might naturally overlook the wording "first-steps" as simple a turn of phrase.
However, it could be the most significant aspect of this unusual job advert, as it attempts to hire a teacher for a one-year-old.
Hundreds of applications have already been received since the unnamed family published their search for the £180k-a-year tutor, who must be "someone very special".
Over the last few weeks, the listing has attracted notice in the media, with several wondering why?
Forward-Thinking Method
Adam Caller, chief executive of a global tutoring firm, which is supporting the family in their hunt, said that in spite of initial skepticism, he viewed the concept "visionary", and "advanced".
When he spoke with the family, he mentioned they recognized the atypical nature of their request, and how early in age their son is.
However, they stated that they "didn't want to wait any longer" to hire a tutor, as they had waited until their firstborn was five, and by that age "cultural bias had by then become established".
But what did the family refer to by "cultural bias"?
It's "everything", he answered. "How you eat, how you speak".
He said the elder child had adopted "extremely delicate, non-verbal cues" from the family, and had adopted their cultural norms. The family informed the consultant they wished to avoid this pattern to happen again with their infant.
The strategy: To bring in a UK tutor, who must speak with standard English accent, to shape the baby right from the beginning.
Natural Absorption
"Much of the education at the outset here is rather absorbed naturally," explained the expert.
It's by means of this natural absorption that the family are expecting the child will pick up the UK customs they wish to impart.
Adam noted the tutor had to be an individual who studied at "prestigious academies – the same kinds of schools as the family plan to send their son to".
"The instructor simply needs to be the right kind of person, they'll be doing things they don't even know they're doing, just naturally," he commented.
Cost Not Relevant
The family explained to Adam the successful candidate should preferably also have knowledge of or passion in equestrian activities, alpine skiing, artistic pursuits and instrumental training so as to shape the child in a broad spectrum of hobbies.
More than that though, he explained the family hoped the tutor to register the child on a selection of courses so the child would be "horseback riding and picking up an musical instrument by the time they are around three years old".
In the family's minds, helping their son develop into a "English gentleman" will lead to achievement and open doors.
"Taking into account the advantages and disadvantages of that, because it's undoubtedly a social class indicator," he comments.
However, in spite of all this guidance in "Britishness", would the child adopt so-called cultural leaning from the globally influenced family he lives with anyway?
"Certainly", answered he. "The family realize this might not succeed, but they've merely embraced the perspective of, 'we should try and we should start as soon as we can', because the expense of it is irrelevant," he said.
Idealistic and Unrealistic
A number of in the private teaching field who share similar concerns.
Another CEO, head and founder of a tutoring service, who supplies individual instructors, wrote that "the process of adopting dual cultures, or indeed, discovering oneself, is something that must be grown into, not manufactured."
The expert explained that he had moved from Asia to the Britain at the age of seven, and had been brought up understanding and embodying dual heritages. He continued to study at a prestigious UK institution.
"The concept that a single person can act as a embodiment of Britishness, someone who can somehow impart the characteristics of a English gentleman to a infant child, seems to me idealistic and impractical," he wrote.
"From my perspective, having a distinctly UK tutor from early childhood will does not necessarily produce the outcome they hope for.
"I wasn't provided with such a tutor, and yet I have been fortunate enough to experience many of the experiences they desire for their son."
He stated: "The reality is, personal identity should not be imposed from the outside; it must be embraced, and it must be internally driven."
Acquiring Englishness
Certainly, Britishness is something Adam believes can be taught – and commercialized.
"I think the situation that the world views us in this regard is something that we should be cherishing|valuing|appreciating
